Don't wait for someone to tap you on the shoulder.Make your goals known and proactively develop relationships with those that can help get you there either in the form of mentors or sponsors.Sponsorship is an exclusive opportunity to showcase your sustainability vision, strategies and practices before this world-class audience, and demonstrating your support for the aim.While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship.